REPRESENT

Champions Collection

Launching 06.03.2026

The Campaign:

The campaign brings in two faces who know the game, Rio Ferdinand and James Trafford. A defender who shaped a generation of British football, both with deep ties to the Northwest of England and to the culture that surrounds the game. Trafford brings the kind of confidence and to the pack that is coated in nostalgia already carries.

Every piece is built from memories of the beautiful game at its most iconic. Vintage washes. The familiar scuff of a concrete-worn ball. Tactile print techniques, reverse applications, details add depth and texture, while the signatures come back in force, oversized player numbering and badge graphics pulled from the archive run across the range, softened by garment dyes, worn finishes and washed-out textures.

The capsule bridges those UK roots with the US influences that shaped the brand, and it lands as football culture in America hits a moment it won't get twice.

In store: 06/01/2026 & Online: 06/03/2026.

The Lookbook:

The Jersey

The anchor of the capsule. Three colourways: black and white, white and red, and a softer rose. Old English EngLAnd graphic across the chest, the 93 and the Represent crest alongside it. Cut as a proper football shirt, made to be worn long after the final whistle.

The Track Set

The Track Star jacket leads, script Represent across the chest, contrast panelling down the arm. Matching track pants and panelled shorts follow the same lines. Wear it as a set or break it up. It holds either way.

The Long Sleeves

Three takes on the long sleeve. The US exclusive nods straight to the American star pattern and stays Stateside only. One matches the jersey and track in black and white. The third runs a printed pattern, black and white, broken by faded vertical stripes.

The Accessories

The details that finish it. A Represent-branded football, worn in on purpose and scuffed like it's seen a hundred games. White football socks. A travel bag that doubles for the gym. And a sticker pack of Represent marks for wherever you want to leave them.