REPRESENT

FW26

Launching 09.02.2026

FW26 - JAWBREAKER

Hard candy. Tough to crack. A punch to the face.

One word set the brief for the entire season, and everything came from it: the shapes, the colours, the graphics, the hardware, the way the whole thing was made. JAWBREAKER is REPRESENT's Fall/Winter 2026 Mainline collection, and the first full season from the London design team formed two years ago under Toni Purdie.

Rooted in punk. Built from workwear and uniform, then pulled apart.

"Jawbreaker refers to a few things: hard candy, tough to crack, and a punch to the face. We love creating a framework that drives decision-making through the product teams, and this word fit the bill as the shapes, colours, graphics, hardware and processes came together."

- George Heaton, co-founder of REPRESENT

Utility x Rebellion

"FW26 is about the tension between utility and rebellion. We've taken pieces that originate in workwear and uniform and disrupted them through a punk lens, playing with proportion, fabrication, distressing and detail. There's a toughness to the collection, but it still feels considered and elevated,"

- Toni Purdie, head of Mainline design at REPRESENT.

FW26 sits where Britpop and Americana, meet. This season leans on that combination harder and with more intent, and Mainline now stands as the brand's most considered pillar, defined by its fabrication, washes, prints, embroidery and construction.

A Look at FW26

Outerwear leads. The Riot Puffer is the hero piece, boxy and cropped, heavily down-filled, cinched at the waist or left loose, in Jet Black nylon and the season's Riot Camo.

The Outlander Parka is the heaviest thing here, a washed 600gsm organic-cotton canvas shell in Olive Night over a detachable down-filled gilet liner.

Riot Camo itself looks hand-painted then caught in the rain, and runs across the puffer, a wide-leg Cargo Pant and the Shuttle Hoodie.

Denim returns on a heavier base, anchored by a 15oz Trucker Jacket in Authentic Blue alongside the Heaton, Carpenter and Baggy Jeans, all unified under a new matte-black leather patch.

Elsewhere: a washed canvas Work Jacket, the Resent graphic printed inside-out to ghost through jersey, hand-drawn Heavier Than The Heavens tees by Michael Heaton, and knitwear running from a waffle Henley to the alpaca-blend Vandal Sweater.

Footwear stays loose and relaxed, with the Rep-Cap back in distressed leather and two new builds in the Rally and the Storm-Torn.

Accessories and Headwear expand their presence through a collaboration with '47 and our silver pieces of jewellery launching alongside the collection.