REPRESENT

Sunset Oil Mini Mart

Represent On Sunset Boulevard

Open 24 hours, pumping gas since the 1980s, and selling a mart cap that's ended up on more than a few famous heads.

Sunset Oil Mini Mart has been the Sunset Strip's late-night pit stop for nearly 40 years. Now it's the subject of REPRESENT's first collection made in Los Angeles, from the first sketch to the final wash.

Our LA story continues to unfold, we've seen the LA Dodgers, the LA Rams, The Viper Room and Mel's Drive-In. Sunset Oil brings it closer to home.

"As creatives, we've always had a love for the Sunset Strip and its history, and as big car enthusiasts, Sunset Oil is our fill-up station. We've worked with The Viper Room and Mel's on the Strip before, but this time we wanted to do something different, something special that felt local."
- George Heaton, Founder and Creative Director, REPRESENT

The collection launches Friday, November 13 at 8am PST, us.representclo.com & Instore at REPRESENT LA

Every piece is limited and select pieces are in store only, so make sure you stop off once you're done refilling at sunset oil

Made in LA

Every piece in the capsule is cut, sewn, dyed, washed and printed in downtown Los Angeles factories. Most of it is jersey and denim, the two things LA does better than anywhere, and all of it is finished by hand with the potassium sprays and washes the city's finishing houses are known for.

"Made in LA is the statement. I've always loved to produce locally and invest in the city we're in. Moving to LA opened up downtown's manufacturing, sourcing, printing and finishing, and the process is my favorite part of building the brand."
George Heaton

Sunset Oil Mini Mart is just the start into our localization, not a one-off. "Localizing our brand is crucial to our storytelling, our investment in the city and our passion for building product to the best it can be."

The Collection

Sunset Oil's mart caps have a cult following of their own. The idea was to take the mart's best-known product and rebuild it from the ground up.

"Sunset Oil is famous for celebrities wearing its mart caps. I wanted to take that product and elevate it to an elite level of production, print, embroidery, detail and, most importantly, fit." - George Heaton

There are four Sign Caps. Three come in washed cotton, in Vintage Black, Camo and Off White, and the fourth is cut from lambskin. Each carries the mart's stacked Sunset Oil and Mini Mart patches, with "I ♥ Hollywood" and 8906 Sunset Blvd on the brim.

"My favorite has to be the headwear. The whole collaboration came from that style, and from turning their mart product into something luxury. It holds meaning." -George Heaton

The Collection

The rest of the capsule goes vintage. Heavy stitching on the jersey takes the shape of the mart's signage, and the same idea runs into post-wash patchwork on the denim. Oil is swiped across the pants by hand, a nod to the pumps. The graphics borrow from '80s gas station branding, including a sunset scene with George's Rolls-Royce Corniche parked out front, a little piece of REPRESENT's British roots on the Strip.

The campaign was shot at the mart itself, from sunset into the night, with Sunset Oil dressed in REPRESENT from the sign over the door to the pumps and the Corniche at the pumps.

Fabrics & Finish

The tees are cut from a 6.5oz, 100% cotton open-end jersey, a true heavyweight. Open-end yarn is spun for a drier, more vintage feel than standard jersey, and it's finished with a cotton baby rib collar. The hoodies and crewneck use a 22.5oz three-end fleece (three yarns knitted together for a dense, heavy body), made with 50% recycled cotton, then scoured, laundered and brushed, with a heavy 15oz rib. The denim is 15.2oz Cone Denim, a 100% cotton indigo from one of America's oldest denim mills.

Every jersey, fleece, denim and canvas piece is garment washed after sewing so it feels broken in from day one. The Oil Mart T-Shirt, the Sunset Heaton Denim and the Double Knee Cut Offs then get a potassium spray, which lightens the color exactly where a garment would naturally wear, so each one looks aged.