247 X Cadence

Q: What's in the 247 x Cadence capsule?

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Q: Who are Cadence?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Cadence is a Los Angeles-based premium hydration and nutrition brand, founded in 2024 by Ross MacKay and George Heaton, Co-Founder and Creative Director of Represent. It was built around the ethos Daily Discipline, and the relationship with 247 goes back further than the product. Cadence has been part of 247 community runs since the beginning, and this collaboration was first discussed two years ago."}]}]}

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247 x Cadence is the first collaboration between 247 and Cadence, combine performance together both on the inside and out

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Co-founded by Represent's George Heaton, the hydration brand have developed a Mango Daily Hydration Drink and sachet, alongside a five-piece capsule built around race day.

Both George and Ross circled this for years, perfecting it until the end. Cadence has ran with the 247 community since the beginning, and it was co-founded in 2024 by Ross MacKay and Represent's George Heaton, built out of training together across long runs, Sunday miles and hybrid sessions.

The apparel runs to five pieces built around race day, tied together by contrast stitching, with the Cadence vertical wordmark sitting alongside a new 247 lockup.

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What's in the 247 x Cadence capsule?

Five pieces, built around race day. A woven singlet in 4-way stretch nylon with a mini grid mesh construction and reflective detailing, the Elite Marathon Cap, performance gloves with On A Mission across the thumb, race socks built on our existing race sock, and a 100% cotton long sleeve in a boxy, cropped fit for either side of the start line. Contrast stitching runs through every piece.

Who are Cadence?

Cadence is a Los Angeles-based premium hydration and nutrition brand, founded in 2024 by Ross MacKay and George Heaton, Co-Founder and Creative Director of Represent. It was built around the ethos Daily Discipline, and the relationship with 247 goes back further than the product. Cadence has been part of 247 community runs since the beginning, and this collaboration was first discussed two years ago.