British grit. American light. One collection.

Drop 2 of Dream On narrows its gaze. American sport. The nostalgia of the Sunset Strip. The worn-in weight of vintage workwear. Grounded in reference, energised by West Coast culture.
The palette is washed. The silhouettes are oversized and deliberate. The feeling is 80s California, seen through a British lens.

Launching 25.03.26

Represent x Viper Room

One of the oldest buildings on the Sunset Strip. A grocery store. A Cotton Club. A rock bar. Then, in 1993, Johnny Depp opened the Viper Room, and the Strip had its definitive venue.

Johnny Cash on opening weekend. Tom Petty, Oasis, Pearl Jam, Iggy Pop from the stage. Hollywood's young elite at the bar. Dark, intimate, and wholly its own.
A collaboration built on shared culture, and a place that shaped it.

Represent x Mel’s Diner

Neon signs. Vinyl booths. The kind of place that never changes. Mel's has been a fixture of Sunset Boulevard since 1947, a diner that outlasted decades of Hollywood reinvention, immortalised in American Graffiti and embedded in the fabric of West Coast culture.
A former haunt of rock musicians and late-night regulars, Mel’s Diner finds its way into SS26 Drop Two with two tees and two caps. Classic Americana, sharp enough to wear off Sunset.

Represent X Viper Room Neon Sign

Online
Spend over £200 / €200 / $200 on SS26 Drop Two within a week of launch. One winner takes the sign.

In-Store
Visit Manchester, London or LA. Bid with your Prestige points. Highest bid at the end of the month wins.