Represent is a British street-rooted label created in 2012 by brothers George & Michael Heaton. A constant progression of high-end product inspired by British eras. 

Development of a signature aesthetic amongst fits, fabrications and image. Displayed through retailers, temporary stores & the online web-store.

British Made.

The Represent team comprises of a close-knit group of friends from in and around the Bolton area of Manchester. George & Michael always valued building a team of trusted companions who have the same positive outlook and intentions for the company.

Since the company's inception in 2012, the team has grown from strength to strength, and will continue to expand at the adequate rate.

Represent is proudly a British brand, with each release containing powerful graphics emphasising our passion for British heritage. All mainline garments are produced in the UK in keeping with our brand DNA, with the exception of Footwear & Denim being created in Italy.

The company has grown exponentially since it's inception, into a world-renowned brand with every more heavily anticipated releases year on year. Our runway shows are attended by some of the most notable names in the world of fashion and we show at Milan, Paris and New York fashion week.

With our constant aim for progression and a focus on remaining at the forefront of the fashion timeline, each capsule we release is a further development on the strong foundation we previously laid.